Hacien Tequila: a three-year partnership begins

Hacien Tequila is joining Amber Lounge for a three-year run across all three race weeks. The agreement spans Monaco, Singapore, and Abu Dhabi.

The approach differs from traditional sponsorship. Hacien appears in the bar programme, bottle service, and specific moments throughout each night. The brand is also developing limited-edition cocktails built around the Amber Lounge setting.

Hacien's profile fits the guest base here. The tequila is made from 100% Blue Weber Agave in small batches, aged in French oak, and finished with care that matches what the house expects.

Monaco 2025 was the first activation. Singapore and Abu Dhabi will follow.